Social Media in the Marketing of Higher Education Institutions in Poland: Preliminary Empirical Studies. Entrepreneurial Business and Economics Review, Poland, v. 7, n. 1, p. 117–133, 2018. DOI: 10.15678/EBER.2019.070107. Disponível em: https://eber.uek.krakow.pl/index.php/eber/article/view/19438. Acesso em: 29 oct. 2026.