Building aware and unaware consumers’ trust towards family business: Evidence from Poland. Entrepreneurial Business and Economics Review, Poland, v. 8, n. 3, p. 135–154, 2020. DOI: 10.15678/EBER.2020.080308. Disponível em: https://eber.uek.krakow.pl/index.php/eber/article/view/19713. Acesso em: 31 oct. 2026.