Increasing customer equity through social media content and engagement. Entrepreneurial Business and Economics Review, Poland, v. 11, n. 3, p. 39–56, 2023. DOI: 10.15678/EBER.2023.110303. Disponível em: https://eber.uek.krakow.pl/index.php/eber/article/view/20698. Acesso em: 29 oct. 2026.