Development and validation of the Customer Engagement Orientation scale: Assessing firms’ customer engagement orientation and its impact on performance. Entrepreneurial Business and Economics Review, Poland, v. 13, n. 3, p. 31–53, 2025. DOI: 10.15678/EBER.2025.130302. Disponível em: https://eber.uek.krakow.pl/index.php/eber/article/view/21341. Acesso em: 31 oct. 2026.