The Evaluation of CSR and Social Value Practices Among UK Commercial and Social Enterprises
DOI:
https://doi.org/10.15678/EBER.2018.060102Abstract
Objective:The purpose of this article is to evaluate the scope of Corporate Social Responsibility (CSR) and ‘Social Value Initiatives’ (SVIs) among corporations. Nowadays, CSR provides firms with an opportunity to provide community social need through discretionary corporate practices. This article contributes to knowledge on how firms approach social and environmental sustainability while maintaining economic responsibility.
Research Design & Methods: This article adopts analysis based on secondary data from UK based companies. Fifty companies’ websites and policy documents (30 commercial enterprises and 20 social enterprises) were researched to identify the patterns of practices of SVIs and factors that influence the practices among companies.
Findings: The findings suggest that both social and commercial enterprises focus on the adoption of the ‘CSR’ practices based on the ‘Triple Bottom Line’ (TBL) as defined in the ‘Elkington, 1997 framework’ of economic, environmental and social sustainability. The difference is that while the ‘SVIs’ of commercial enterprises develop as an operational strategy at the later stages of the business, the ‘SVIs’ of social enterprises are embedded during the enterprise creation stage.
Implications & Recommendations:Based on the findings, this article develops a conceptual ‘Social Value Initiatives’ framework which forms the domain of social value practices. We suggest that future studies should focus on adopting qualitative-oriented primary research to explore CSR approaches, which will capture the views of management, customers, employees and shareholders.
Contribution & Value Added:Despite its limitations, this article contributes to the knowledge on CSR and social value practices among social and commercial enterprises.
Keywords
CSR, social values, social entrepreneurship, sustainability
Author Biography
Paul Agu Igwe
Senior Lecturer in Strategy & Enterprise
Lincoln International Business School
Afam Icha-Ituma
Dr Afam Icha-Ituma, PhD (Brunel), FHEA (UK)
Director, Internationalisation, Linkages, Advancement and Global Ranking
Federal University Ndufu-Alike, Ikwo (FUNAI)
PMB 1010 Abakaliki, Ebonyi State, Nigeria.
Nnamdi O. Madichie
Dr Nnamdi O. Madichie, PhD, FHEA (UK)
Director, Centre for Research and Enterprise (CRE)
Course Leader – MBA and Senior Lecturer (Business)
London School of Business and Management
References
- Abdel-Raheem, M., & Ramsbottom, C. (2016). Factors affecting social sustainability in highway projects in Missouri. Procedia Engineering, 145, 48-555. https://doi.org/10.1016/j.proeng.2016.04.043
- Abd Karim, S.A., Rahman, H.A., Berawi, M.A., & Jaapar, A. (2007, 28-29 August). A review of the Issues and Strategies of stakeholder Management in the construction industry. Management in Construction and Researchers Association (MICRA) Meetings and Conference. Shah Alam, Selangor, Malaysia.
- Academy of Management Journal (2014). Organisations with purpose, from the editors. Academy of Management Journal, 5(5), 1227-1234.
- Allen, J., & Root, J. (2004, September 7). The new brand tax. Wall Street Journal. In M. Fabio (Ed.), Handbook of Research on Retailer-Consumer Relationship Development. IGI Global, 31 May 2014.
- Baumeister, S., & Onkila, T. (2016). An eco-label for the airline industry?. Journal of Cleaner Pro-duction, 142, 1368-1376. https://doi.org/10.1016/j.jclepro.2016.11.170
- Baumgartner, R.J. (2014). Managing corporate sustainability and CSR: A conceptual framework combining values, strategies and instruments contributing to sustainable development. Corporate Social Responsibility and Environmental Management, 21(5), 258-271. https://doi.org/10.1002/csr.1336
- Becker-Olsen, K.L., Cudmore, B.A., & Hill, R.P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59(1), 46-53. https://doi.org/10.1016/j.jbusres.2005.01.001
- Berg, B.L. (2009). Qualitative Research Methods for the Social Sciences (7th edition). Boston MA: Allyn and Bacon.
- Boonstra, A. (2006). Interpreting an ERP-Implementation Project from a Stakeholder Perspective. International Journal of Project Management, 24, 38-52.
- Bratt, C., Hallstedt, S., Robèrt, K., Broman, G., & Oldmark, J. (2011). Assessment of Eco-Labelling Criteria Development from a Strategic Sustainability Perspective. Journal of Cleaner Production, 19(14), 1631-1638.
- Brønn, P.S., & Vrioni, A.B. (2001). Corporate social responsibility and cause-related marketing: an overview. International Journal of Advertising, 20(2), 207-222.
- Bryman, A. (2008). Social research methods (4th edition). Oxford: Oxford University Press.
- Buckley, R. (2002). Tourism ecolabels. Annals of Tourism Research, 29(1), 183-208.
- Carroll, A.B. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review, 4(4), 497-505.
- Chang, R., Zuo, J., Zhao, Z., Zillante, G., Gan, X., & Soebarto, V. (2017). Evolving theories of sustainability and firms: History, future, directions and implications for renewable energy research, Renewable and Sustainable Energy Reviews, 72, 48-56.
- Chell, E. (2007). Social enterprise and entrepreneurship towards a convergent theory of the entre-preneurial process. International Small Business Journal, 25(1), 5-26.
- Clement, R.W. (2005). The Lessons from Stakeholder Theory for U.S. Business Leaders. Busi-ness Horizons, 48, 255-264.
- Cukier, W., Trenholm, S., Carl, D., & Gekas, G. (2011). Social Entrepreneurship: A Content Analysis. Journal of Strategic Innovation and Sustainability, 7(1), 99-119.
- Dembek, K., Singh, P., & Bhakoo, V. (2016). Literature review of shared value: A theoretical concept or a management buzzword?. Journal of Business Ethics, 137(2), 231-267. Retrieved on September 26, 2017 from http://link.springer.com/10.1007/s10551-015-2554-z
- Doherty, B., Haugh, H., & Lyon, F. (2014). Social Enterprises as Hybrid Organizations: A Review & Research Agenda. Int. Journal of Management Reviews, 16(4), 417-436. https://doi.org/10.1111/ijmr.12028
- Ehie, I.C. (2016). Examining the corporate social responsibility orientation in developing countries: an empirical investigation of the Carroll’s CSR pyramid. International Journal of Business Go-vernance and Ethics, 11(1), 1-20. https://doi.org/10.1504/IJBGE.2016.076337
- Elkington, J. (1997). Cannibals with forks: the triple bottom line of 21st century business. Oxford: Capstone.
- Elkington, J. (1998). Partnerships from Cannibals with Forks: The Triple Bottom Line of 21st-Century Business. Environmental Quality Management, 8(1), 37-51. https://doi.org/10.1002/tqem.3310080106
- Felício, J.A., Gonçalves, H.M., & da Conceição Gonçalves, V. (2013). Social value and organizational performance in non-profit social organizations. Journal of Business Research, 66(10), 2139-2146.
- Finch, J. (2010). Unilever unveils ambitious Long-term Sustainability Programme. Retrieved on September 26, 2017 from https://www.theguardian.com/business/2010/nov/15/unilever-sustainable-living-plan
- Flybe (2015). Eco-labelling scheme [Online], Retrieved on September 26, 2017 from http://www.flybe.com/corporate/sustainability/eco_labelling_scheme.htm
- Frederick, W. (2016). Commentary: Corporate Social Responsibility: Deep Roots, Flourishing Growth, Promising Future. Oxford Handbook of Corporate Social Responsibility, 7, 522-32. https://doi.org/10.3389/fpsyg.2016.00129
- Freeman, E.R. (1984). Strategic Management: A stakeholder Approach. New York: Cambridge University Press.
- Freeman, E.R. (1994). The politics of stakeholder theory: Some future directions. Business Ethics Quarterly, 4(04), 409-421.
- Freeman, E.R. (1999). Response: Divergent Stakeholder Theory. The Academy of Management Review, 24(2), 233-236.
- Freeman, E.R., & Reed, D.L. (1983). Stockholders and stakeholders: A new perspective on corpo-rate governance. California Management Review, 25(3), 88-106. https://doi.org/10.2307/41165018
- Freeman, R.E., Wicks, A.C., & Parmar, B. (2004). Stakeholder Theory and “The Corporate Objective Revisited”. Organization Science, 15(3), 364-369. https://doi.org/10.1287/orsc.1040.0067
- Friedman, M. (1970, 13 September). The social responsibility of business is to increase its profits. New York Times Magazine, 32-33, 122-126.
- Frynas, J.G. (2015). Strategic CSR, value creation and competitive advantage. The Routledge Com-panion to Non-Market Strategy, 245-262.
- García-Morales, V.J., Jiménez-Barrionuevo, M.M., & Gutiérrez-Gutiérrez, L. (2012). Transformational leadership influence on organizational performance through organizational learning and innovation. Journal of Business Research, 65(7), 1040-1050. https://doi.org/10.1016/j.jbusres.2011.03.005
- Global Entrepreneurship Monitor (GEM, 2015). 2015/2016 Global Report. Retrieved on September 26, 2017 from http://www.gemconsortium.org/report
- Gimenez, C., Sierra, V., & Rodon, J. (2012). Sustainable operations: Their impact on the triple bottom line. International Journal of Production Economics, 140(1), 149-59.
- Greblikaite, J., Sroka, W., & Gerulaitiene, N. (2016). Involving Young People in Polish and Lithuanian Social Enterprises by Fostering Entrepreneurial Skills and Abilities as Entrepreneurial Opportunity at University. Entrepreneurial Business and Economics Review, 4(3), 131-152. https://doi.org/10.15678/EBER.2016.040310
- Hagmann, C., Semeijn J., & Vellenga D.B. (2015). Exploring the green image of airlines: Passenger perceptions and airline choice. Journal of Air Transport Management, 43(0), 37-45. https://doi.org/10.1016/j.jairtraman.2015.01.003
- Hansmann, R., Mieg, H., & Frischknecht, P. (2012). Principal sustainability components: empirical analysis of synergies between the three pillars of sustainability. International Journal of Sustainable Development & World Ecology, 19(5), 451-459. https://doi.org/10.1080/13504509.2012.696220
- Harjoto, M., Laksmana, I., & Lee, R. (2015). Board diversity and corporate social responsibility. Journal of Business Ethics, 132(4), 641-660. https://doi.org/10.1007/s10551-014-2343-0
- Henriques, A., & Richardson, J. (2013). The triple bottom line: Does it all add up. London: Rout-ledge.
- Herrera, M.E.B. (2011). Towards strategic CSR: Aligning CSR with the business and embedding CSR into the organization. Makati City: Asian Institute of Management.
- Herrera, M.E.B. (2015). Creating competitive advantage by institutionalizing corporate social innovation. Journal of Business Research, 68(7), 1468-1474. https://doi.org/10.1016/j.jbusres.2015.01.036
- Herrera, M.E.B. (2016). Social innovation for bridging societal divides: Process or leader? A qualitative comparative analysis. Journal of Business Research, 69, 5241-5247.
- Hinson, R., Boateng, R., & Madichie, N. (2010). Corporate social responsibility activity reportage on bank websites in Ghana. International Journal of Bank Marketing, 28(7), 498-518. https://doi.org/10.1108/02652321011085176
- Hoogendoorn, B., & Hartog, C. (2011). Prevalence and determinants of social entrepreneurship at the macro-level. Scales Research Reports H201022. EIM Business and Policy Research. Re-trieved on September 26, 2017 from http://ondernemerschap.panteia.nl/pdf-ez/h201022.pdf
- Huang, R., & Chen, D. (2015). Does Environmental Information Disclosure Benefit Waste Discharge Reduction? Evidence from China. Journal of Business Ethics, 129, 535-552.
- Howaldt, J., & Schwarz, M. (2010). Social Innovation: Concepts, Research Fields and International Trends: IMA/ ZLW. Retrieved on September 26, 2017 from http://www.scirp.org/(S(351jmbntvnsjt1aadkposzje))/reference/ReferencesPapers.aspx?ReferenceID=1767100
- Jackson, W.T., & Jackson M.J. (2014). Social Enterprises and Social Entrepreneurs: one size does not fit all. Academy of Entrepreneurship Journal, 20(2), 152-163.
- Jacques, D., & Kepos, P. (2010). International directory of company histories. Detroit, Mich.: St. James Press.
- Keitumetse, S. (2013). Cultural Resources as Sustainability Enablers: Towards a Community-Based Cultural Heritage Resources Management (COBACHREM). Model Sustainability, 6(1), 70-85. https://doi.org/10.3390/su6010070
- Kibert, C.J., Thiele, L., Peterson, A., & Monroe, M. (2012). Ethics of Sustainability. Retrieved on September 26, 2017 from https://www.cce.ufl.edu/wpcontent/uploads/2012/08/Ethics%20of%20Sustainability%20Textbook.pdf
- Kim, Y. (2017). ‘Consumer Responses’ to the Food Industry’s Proactive and Passive Environmental CSR, Factoring in Price as CSR Tradeoff’. Journal of Business Ethics, 140, 307-321. https://doi.org/10.1007/s10551-015-2671-8
- Klein, J. (2010). Creating interdisciplinary campus cultures. San Francisco, CA: Jossey-Bass/Association of American Colleges and Universities.
- Kolk, A., & Pinkse, J. (2006, February). Stakeholder Mismanagement and Corporate Social Responsibility Crises; European Management Journal, 24(1), 59-72. https://doi.org/10.1016/j.emj.2005.12.008
- Lawrence, A., & Weber, J. (2017). Business and society: stakeholders, ethics, public policy (15th edition). New York, NY: McGraw-Hill Education.
- Li, H.G., Chen, Z.W., & Ma, G.X. (2016). Corporate Reputation and Performance: A Legitimacy Perspective. Entrepreneurial Business and Economics Review, 4(3), 181-193. https://doi.org/10.15678/EBER.2016.040313
- Lozano, R. (2008). Envisioning sustainability three-dimensionally. Journal of Cleaner Production, 16, 1838-1846. https://doi.org/10.1016/j.jclepro.2008.02.008
- Lozano, R. (2012). ‘Towards better embedding sustainability into companies’ systems: an analysis of voluntary company initiatives’. Journal of Cleaner Production, 25, 14-26. https://doi.org/10.1016/j.jclepro.2011.11.060
- Mair, J., & Marti, I. (2006). Social entrepreneurship research: A source of explanation, prediction, and delight. Journal of World Business, 41(1), 36-44. https://doi.org/10.1016/j.jwb.2005.09.002
- Mitchell, R., Agle, B., & Wood, D. (1997). Toward a theory of stakeholder identification and sa-lience: Defining the principle of who and what really counts. Academy of Management Re-view, 22(4), 853-886. https://doi.org/10.2307/259247
- Morsing, M. (2003). Conspicuous Responsibility. In M. Morsing & C. Thyssen (Eds.), Corporate Values and Responsibility (pp. 145-155). Copenhagen: Samfundslitteratur.
- Mujtaba, B.G., & Cavico, F.J. (2013). Corporate social responsibility and sustainability model for global firms. Journal of Leadership. Accountability and Ethics, 10(1), 75-58. Retrieved on Sep-tember 26, 2017 from http://m.www.na-businesspress.com/JLAE/MujtabaBG_Web10_1_.pdf
- Porter, M.E., & Kramer, M.R. (2011). Creating shared value. Harvard Business Review, 89, 62-77.
- Porter, M.E., & Van der Linde, C. (1995). Toward a new conception of the environment-competitiveness relationship. The Journal of Economic Perspectives, 9(4), 97-118. Retrieved on February 16, 2017 from http://www.conservationeducation.org/uploads/6/2/0/1/6201942/porter_-_environment__competitiveness_1995.pdf
- Rasche, A., & Esser, D.E. (2006). From Stakeholder Management to Stakeholder Accountability: Applying Herbamasian discourse ethics to accountability research. Journal of Business Ethics, 65, 251-267.
- Sakalauskas, L. (2010). Sustainability models and indicators. Technological and Economic Develop-ment of Economy, 16(4), 567-577. https://doi.org/10.3846/tede.2010.35
- Sarcina, R., Consoli, F., Tomassini, M., & Cavicchiolo, E. (2011). The Reflect‐OR project: background to the special issue. Reflective Practice, 12(2), 151-158.
- Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for Business Students (5th edi-tion). Harlow: Pearson Education.
- Shaukat, A., Qiu, Y., & Trojanowski, G. (2016). ‘Board Attributes, Corporate Social Responsibility Strategy, and Corporate Environmental and Social Performance’. Journal of Business Ethics, 135, 569-585. https://doi.org/10.1007/s10551-014-2460-9
- Smudde, P.M., & Courtright, J.L. (2011). A holistic approach to stakeholder management: A rhetorical foundation. Public Relations Review, 37(2), 137-144. https://doi.org/10.1016/j.pubrev.2011.01.008
- Speth, J.G. (2008). The bridge at the edge of the world: Capitalism, the environment, and crossing from crisis to sustainability. New Haven, CT: Yale University Press.
- The Guardian (2011). Puma world’s first major company to put a value on its environmental im-pact. Retrieved on May 16, 2011 from https://www.theguardian.com/sustainable-business/puma-value-environmental-impact-biodiversity
- The New York Times (2012). Volkswagen Reaches Deal in U.S. Over Emissions Scandal. Retrieved on April 21, 2016 from https://www.nytimes.com/2016/04/22/business/international/volkswagen-emissions-settlement.html
- United Nations, the Brundtland Commission (1987). Report of the World Commission on Environ-ment and Development: Our Common Future. Retrieved on February 16, 2017 from http://www.un-documents.net/our-common-future.pdf
- United Nations Development Programme (2013). Realizing Africa’s wealth: Building inclusive businesses for shared prosperity. Africa: African Facility for Inclusive Markets.
- van der Have, R.P., & Rubalcaba, L. (2016). Social innovation research: An emerging area of innovation studies?. Research Policy, 45(9), 1923-1935. https://doi.org/10.1016/j.respol.2016.06.010
- Whistler 2020 (Canada) sustainable community movement of Whistler, British Columbia, Canada. Retrieved on September 26, 2017 from www.whistler2020.ca
- Yigitcanlar, T., & Dur, F. (2010). Developing a Sustainability Assessment Model: The Sustainable Infrastructure, Land-Use. Environment and Transport Model. Sustainability, 2(1), 321-340. https://doi.org/ 10.3390/su2010321
- Zahra, S.A., Gedajlovic, E., Neubaum, D.O., & Shulman, J.M. (2009). A typology of social entrepre-neurs: Motives, search processes and ethical challenges. Journal of Business Venturing, 24(5), 519-532. https://doi.org/ 10.1016/j.jbusvent.2008.04.007