View of Brand types applied by emerging markets’ firms: Country of brand origin and brand use motives | Entrepreneurial Business and Economics Review

‘Entrepreneurial Business and Economics Review’ (EBER) eISSN 2353-8821 website: https://eber.uek.krakow.pl/ e-mail: eber@uek.krakow.pl Publisher: Krakow University of Economics Centre for Strategic and International Entrepreneurship Department of International Trade ul. Rakowicka 27 31-510 Krakow, Poland tel. +48 12 293 5194, -5376, -5381 fax +48 12 293 5037	Editor-in-chief: prof. dr hab. Krzysztof Wach e-mail: wachk@uek.krakow.pl Editorial Secretary: prof. UEK, dr hab. Agnieszka Głodowska e-mail: glodowsa@uek.krakow.pl Editorial Office: mgr Anna Marcinek-Markowska e-mail: marcinea@uek.krakow.pl