Vol. 13 No. 2 (2025)
June 2025

Articles

Linking digital transformation, organizational strategic intuition, entrepreneurial orientation, and sustainable operation performance in the Vietnamese food industry

Published 2025-06-30

  • It Nguyen Van

It Nguyen Van
Ho Chi Minh City University of Industry and Trade

Abstract

Objective: This study aims to assess the role of the relationship between organizational strategic intuition, which serves as a mediator, and entrepreneurial orientation, which serves as a moderator. This will help us better understand how digital transformation leads to sustainable operation performance. Moreover, business seniority, business size, and degree of level of digitalization all contribute to variance analysis.

Research Design & Methods: The development of an empirical investigation utilized a quantitative methodological technique. I gathered data for the survey of 368 managers or owners who worked for various food processing businesses in Vietnam. I evaluated the acquired data using partial least squares structural equation modelling (PLS-SEM) and multigroup analysis.

Findings: The results showed that digital transformation positively affected sustainable operation performance, organizational strategic intuition mediated the interaction between digital transformation and sustainable operation performance, and entrepreneurial orientation modified the association between digital transformation and sustainable operation performance of enterprises.

Implications & Recommendations: Strategic intuition is an organizational competency appropriate for the organization with the resources, assets, and capabilities that are suitable for the organization in terms of the theory of sustainable competitive advantage, thanks to the study’s contribution of new knowledge about expanding concepts of digital transformation, organizational strategic intuition, and entrepreneurial orientation. Based on the research’s conclusions, I want to improve Vietnamese food enterprises’ standard operating procedures (SOPs) in the context of globalization, free trade, the state of science and technology, etc., under pressure in the current competitive environment. The necessary steps to this aim are giving governance implications and aiding the business in creating a connection between digital transformation, organizational strategic intuition, entrepreneurial orientation, and sustainable operation performance in the future.

Contribution & Value Added: This study examines the relationship between digital transformation, organizational strategic intuition, and sustainable operation performance as well as the moderator function of entrepreneurial orientation and the degree of digitization in the food business in Vietnam, a developing market. Research shows that Vietnamese food companies need to improve sustainable operations to keep up with globalization, scientific and technological advances, and market trends. I made some conclusions to assist institution administrators in realizing the importance of strengthening the connections between digital transformation, organizational strategic intuition, entrepreneurial orientation, and sustainable operation performance in the upcoming stage.

Keywords

digital transformation, organizational strategic intuition, sustainable operation performance, entrepreneurial orientation and food industry

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