Vol. 14 No. 1 (2026)
March 2026

Articles

How do Artificial Intelligence-facilitated enablers influence international entrepreneurship: Does the Trump 2.0 tariff policy matter?

Published 2026-03-23

  • Duong Cong Doanh

Duong Cong Doanh
National Economics University

Abstract

Objective: Applying the integrated framework of the entrepreneurial event model (EEM) and theory of planned behaviour (TPB), this study examined how Artificial Intelligence self-efficacy, competency, and knowledge shape perceived desirability and feasibility of international entrepreneurship, which in turn influence attitudes and intentions. It also tested how global mindset and tariff policy uncertainty moderate the attitude-intention link.

Research Design & Methods: This study surveyed 336 Vietnamese international business students and applied linear and polynomial regression with response surface analysis to test core effects and interactions with contextual moderators.

Findings: The results indicate that AI capabilities significantly enhance perceived desirability and feasibility, which in turn positively influence attitudes and entrepreneurial intentions. Polynomial regression revealed that congruence between desirability and feasibility strengthens entrepreneurial outcomes, whereas incongruence weakens them. Moreover, global mindset positively moderates, and tariff uncertainty negatively moderates, the attitude-intention relationship.

Implications & Recommendations: The findings offer actionable insights for educators, policymakers, and aspiring entrepreneurs, highlighting the importance of cultivating AI literacy, a global perspective, and clarity in trade policy communication to foster entrepreneurial engagement.

Contribution & Value Added: This study extends the EEM-TPB model by incorporating digital (AI-related) and political (policy uncertainty) dimensions into entrepreneurial cognition. It provides empirical evidence for how psychological and contextual mechanisms jointly shape international entrepreneurial intentions in emerging economies.

Keywords

Trump 2.0, artificial intelligence, international entrepreneurship, theory of planned behaviour, entrepreneurial event model

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Author Biography

Duong Cong Doanh

Duong Cong Doanh, Assoc. Prof., PhD, MBA, MSc, has been working as a lecturer at the Faculty of Business Management, National Economics University (NEU), Vietnam since 2011. His area of scientific interest includes entrepreneurship, corporate social responsibility, and sustainable development. His research has appeared in some journals, including the Journal of Retailing and Consumer Services, Personality and Individual Differences, Asia Pacific Journal of Marketing and Logistics, Education and Training, Management Decision, etc. He is an associate editor and a member of the editorial board of some journals, such as Entrepreneurial Business and Economics Review, Oeconomia Copernicana, The International Journal of Management Education, and International Entrepreneurial Review.

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