Entrepreneurs’ Features Affecting the Internationalisation of Service SMEs
DOI:
https://doi.org/10.15678/EBER.2018.060201Abstract
Objective: To analyse the internationalisation of SMEs from the perspective of the entrepreneur and the special characteristics and traits that influence internationalisation while dealing with parsimony of financial assets, country of origin liability and other institutional voids.
Research Design & Methods: 11 Colombian SMEs were observed and studied on a case-by-case basis, using a methodology inspired by the phenomenological interpretative analysis (IPA).
Findings: The coding and analysis of the collected empirical data highlighted five main features that positively influence the internationalisation of the observed SMEs: technical expertise of an entrepreneur, opportunistic behaviour towards internationalisation, international focus from inception, an ability to build networks and value creation based on personal traits of the entrepreneur.
Implications & Recommendations: The findings of this study contribute to a more comprehensive understanding of the behaviour, rationality and distinctive entrepreneur’ traits that influence the internationalisation of service SMEs.
Contribution & Value Added: This study observes the internationalisation of SMEs from a region that is underrepresented in the literature, furthermore, it uses an entrepreneur-level approach and IPA methodology that is novel in international entrepreneurship studies.
Keywords
Emerging markets, internationalisation, IPA, international entrepreneurship, service SMEs.
Author Biography
Maria Alejandra Gonzalez-Perez
Maria-Alejandra Gonzalez-Perez (PhD, MBS, Psy) is Full Professor of Management at Universidad EAFIT (Colombia). Maria-Alejandra is the Vice-President of Administration at the Academy of International Business (AIB) (2015-2018), coordinator of the Colombian universities in the virtual institute of the United Nations Conference for Trade and Development (UNCTAD) since 2009, Distinguished Fellow of the Association of Certified Commercial Diplomats; Research Partner at the CEIBS Center for Emerging Market Studies (CEMS), and Editor-in-Chief of the business journal AD-minister. Dr. Gonzalez-Perez holds a PhD in Commerce (International Business and Corporate Social Responsibility), and a Master’s degree in Business Studies in Industrial Relations and Human Resources Management from the National University of Ireland, Galway. She also did postdoctoral research at the Community Knowledge Initiative (CKI) in NUI Galway. Prof. Gonzalez-Perez was the Head of the Department of International Business (2009-2013) and Director of the International Studies Research Group (2008-2013) at Universidad EAFIT (Colombia). Prior to her positions in Colombia, she worked as a researcher in various organisations such as the Centre for Innovation and Structural Change (CISC), Irish Chambers of Commerce, and the Economics of Social Policy Research Unit (ESPRU) in Ireland. She also has been a Visiting Professor at ESAN (Lima, Peru); Foreign Trade University (Hanoi, Vietnam); and the Universidad de Granada (Ceuta, Spain). Dr. Gonzalez-Perez has published 12 books, over 40 academic peer-reviewed papers and several book chapters in the areas of internationalisation, sustainability, corporate social responsibility and international migration. She is a regular contributor to Latin American business media. Her research results have been presented in nearly 90 international academic conferences in all the continents. Also, she was trained as a Clinical Psychologist at the Universidad Pontificia Bolivariana (UPB) in Colombia. Maria-Alejandra has lived, studied or worked in the UK, USA, Ireland, France, Spain, and Colombia, and have travelled as a tourist to over 70 countries.
Juan Velez-Ocampo
PhD student at Universidad EAFIT
Carolina Herrera-Cano
Carolina Herrera-Cano (MIB) holds a master’s degree in International Business from Universidad EAFIT (Colombia) and a bachelor degree in International Business from the same institution. Carolina is a full time professor at Universidad Autónoma Latinoamericana (UNAULA) (Colombia) and works as an adjunct lecturer at Universidad EAFIT in the area of International Business. She has been linked to the study of issues regarding international trade, development, corporate social responsibility, sustainability, and gender from various research projects in academia and private sector. She also has experience in consulting services for governmental and international institutions, such as the Inter-American Development Bank and the Ministry of Environment and Development of Colombia. She is a founding member of the ‘Trade, Investment and Development Observatory’ – a seedbed research group devoted to the analysis of issues concerning developing countries. She has been linked to the study of issues regarding international trade, development, corporate social responsibility, sustainability, and gender from various research projects in the academic sector. She served as conference manager of the 32nd Regional P166 UNCTAD course on key issues on the international economic agenda for Latin America and the Caribbean – a project at Universidad EAFIT with the support of the Ministry of Foreign Affairs of Colombia. Furthermore, she is has participated in international conferences and courses especially in gender studies topics, in which she is a passionate researcher.
References
- Acedo, F.J., & Jones, M.V. (2007). Speed of internationalisation and entrepreneurial cognition: Insights and a comparison between international new ventures, exporters and domestic firms. Journal of World Business, 42(3), 236-252. https://doi.org/10.1016/j.jwb.2007.04.012
- Brocki, J., & Wearden, A. (2006). A critical evaluation of the use of interpretative phenomeno-logical analysis (IPA) in health psychology. Psychology and Health, 21(1), 87-108. https://doi.org/10.1080/14768320500230185
- Carland, J.A., & Carland, J. (2009). Innovation: the soul of entrepreneurship. National Proceedings, Small Business Institute Winter 2009 Conference, 33(1), 173-184. St. Petersburg – Fl., USA: Small Business Institute.
- Carson, D., Cromie, S., McGowan, P., & Hill, J. (1995). Marketing and Entrepreneurship in SMEs: An Innovative Approach. Hemel Hempstead: Prentice Hall.
- Cavusgil, S.T., & Knight, G. (2009). Born global firms: A new international enterprise. New York: Business Expert Press.
- Cavusgil, S.T., & Knight, G. (2014). The born global firm: An entrepreneurial and capabilities per-spective on early and rapid internationalisation. Journal of International Business Studies, 46(3), 3-16. https://doi.org/10.1057/jibs.2014.62
- Coviello, N. (2006). The network dynamics in the international new venture. Journal of Internation-al Business Studies, 37(5), 713-731. https://doi.org/I 0. I 057/palgrave.jibs.8400219
- Cuervo-Cazurra, A., & Ramamurti, R. (2014). Understanding multinationals from emerging markets. Cambridge: Cambridge University Press.
- Cuervo-Cazurra, A., Narula, R., & Un, A. (2015). A set of motives to unite them all?: Revisiting the principles and typology of internationalization motives. Multinational Business Review, 23(1), 2-14. https://doi.org/10.1108/MBR-03-2015-0010
- Cuervo-Cazurra, A., & Narula, R. (2015). A set of motives to unite them all? Revisiting the principles and typology of internationalisation motives. Multinational Business Review, 23(1), 2-14. https://doi.org/10.1108/MBR-03-2015-0010
- Cuervo-Cazurra, A., Narula, R., & Un, C.A. (2015). Internationalisation motives: sell more, buy better, upgrade and escape. Multinational Business Review, 23(1), 25-35. https://doi.org/10.1108/MBR-02-2015-0009
- Dalbello, M. (2005). A phenomenological study of an emergent national digital library, part I: theory and methodological framework. Library Quarterly, 75(4), 391-420.
- Dunning, J. (1980). Toward and eclectic theory of international production. Thunderbird Interna-tional Business Review, 22(3), 1-3. https://doi.org/10.1002/tie.5060220301
- Edman, J. (2016). Reconciling the advantages and liabilities of foreignness: Towards an identity-based framework. Journal of International Business Studies, 47(6), 674-694. https://doi.org/10.1057/jibs.2016.29
- Edmondson, A., & McManus, E. (2007). Methodological fit in management field research. Academy of Management Review, 32(4), 1155-1179.
- Eisenhardt, K.M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532-550.
- Eurofund. (2012). Born global: The potential job creation in new international business. Luxem-bourg: Publications Office of the European Union.
- Freeman, S., Edwards, R., & Schroder, B. (2006). How smaller born-global firms use networks and alliances to overcome constraints to rapid internationalisation. Journal of International Marketing, 14(3), 33-63.
- Gerschewski, S., Rose, E., & Lindsay, V. (2015). Understading the drivers of international perfor-mance for born global firms: and integrate perspective. Journal of World Business, 50(3), 558-575. https://doi.org/10.1016/j.jwb.2014.09.001
- Gonzalez-Perez, M.A., Manotas, E.C., & Ciravegna, L. (2016). International SMEs from emerging markets – Insights from the Colombian textile and apparel industry. Journal of International Entrepreneurship, 14(1), 9-31. https://doi.org/10.1007/s10843-016-0170-3
- Gonzalez-Perez, M.A., & Velez-Ocampo, J. (2014). Targeting one’s own region: Internationalisation trends of Colombian multinational companies. European Business Review, 26(6), 531-551. https://doi.org/10.1108/EBR-03-2013-0056
- Hashai, N. (2011). Sequencing the expansion of geographic scope and foreign operations by ‘born global’ firms. Journal of International Business Studies, 42(8), 995-1015. https://doi.org/10.1057/jibs.2011.31
- Hashai, N., & Almor, T. (2004). Gradually internationalizing “born global” firms: An oxymoron?. International Business Review, 13(4), 465-483. https://doi.org/10.1016/j.ibusrev.2004.04.004
- Hennart, J. (2014) The accidental internationalists: A theory of Born Globals. Entrepreneurship Theory and Practice, 38(1), 117-135. https://doi.org/10.1111/etap.12076
- Jolly, V.K., Alahunta, M. & Jeannet, J.-P. (1992). Challenging the incumbents: how high technology starts-ups compete globally. Journal of Strategic Change, 1, 71-82. https://doi.org/10.1002/jsc.4240010203
- Jones, M.V., Coviello, N., & Tang, Y.K. (2011). International entrepreneurship research (1989-2009): A domain ontology and thematic analysis. Journal of Business Venturing, 26(6), 632-659. https://doi.org/10.1016/j.jbusvent.2011.04.001
- Knight, G., & Cavusgil, S.T. (1996). The born global firm: a challenge to traditional internationaliza-tion theory. Advances in International Marketing, 8, 11-26.
- Knight, G., & Cavusgil, S.T. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business Studies, 35(2), 124-141. https://doi.org/10.1057/palgrave.jibs.8400071
- Knight, G., & Liesch, P. (2016). Internationalization: from incremental to born global. Journal of World Business, 51(1), 93-102. https://doi.org/10.1016/j.jwb.2015.08.011
- Kocak, A., & Abimbola, T. (2009). The effects of entrepreneurial marketing on born global performance. International Marketing Review, 26 (4/5), 439-52. https://doi.org/10.1108/02651330910971977
- Kogut, B., & Zander, U. (1993). Knowledge of the firm and the evolutionary theory of the multina-tional corporation. Journal of International Business Studies, 24(4), 625-645.
- Kropp, F., Lindsay, N.J., & Shoham, A. (2006). Entrepreneurial, market and learning orientations and international entrepreneurial business venture (IEBV) performance in South African firms. International Marketing Review, 23(5), 504-523. https://doi.org/10.1108/02651330610703427
- Kuivalainen, O., Saarenketo, S., & Puumalainen, K. (2012). Start-up patterns of internationalisation: a framework and its application in the context of knowledge intensive SMEs. European Management Journal, 30(4), 372-85. https://doi.org/10.1016/j.emj.2012.01.001
- Kupers, W. (2005). Phenomenology of embodied implicit and narrative knowing. Journal of Knowledge Management, 9(6), 114-133. https://doi.org/10.1108/13673270510630006
- Li, L., Qian, G., & Qian, Z. (2012). Early internationalisation and performance of small high-tech ‘born-globals’. International Marketing Review, 29(5), 536-561. https://doi.org/10.1108/02651331211260377
- Lopez, L.E., Kundu, S. & Ciravegna, L. (2009). Born global or born regional? Evidence from an exploratory study in the Costa Rican software industry. Journal of International Business Studies, 40(7), 1228-1238. https://doi.org/10.1057/jibs.2008.69
- Losada-Otálora, M., & Casanova, L. (2014). Internationalization of emerging multinationals: the Latin American case. European Business Review, 26(6), 588-602. https://doi.org/10.1108/EBR-03-2013-0055
- Luostarinen, R., & Gabrielsson, M. (2006). Globalization and marketing strategies of born globals in SMOPECs. Thunderbird International Business Review, 48(6), 773-801. https://doi.org/10.1002/tie.20122
- Madsen, T.K., & Servais, P. (1997). The internationalization of born globals: an evolutionary pro-cess. International Business Review, 6(6), 561-583. https://doi.org/10.1016/S0969-5931(97)00032-2
- Madsen, T.K. (2013). Early and rapidly internationalizing ventures: similarities and differences between classifications based on the original international new venture and born global literatures. Journal of International Entrepreneurship, 11(1), 65-79. https://doi.org/10.1007/s10843-012-0099-0
- March, I., & Yague, R.M. (1997). A recent exploratory insight on the profile of the innovative entre-preneur: conclusions from a cross-tabs analysis (Instituto Valenciano de Investigaciones Económicas Working Paper). València: Universitat de València.
- Martin, S., & Javalgi, R. (2016). Entrepreneurial orientation, marketing capabilities and perfor-mance: The Moderating role of Competitive Intensity on Latin American International New Ventures. Journal of Business Research, 69(6), 2040-2051. https://doi.org/10.1016/j.jbusres.2015.10.149
- McDougall, P., & Oviatt, N. (2000). Internationalisation: Conceptualising an entrepreneurial pro-cess of behaviour in time. Journal of International Business Studies, 36(3), 284-303.
- Mudambi, R., & Zahra, S. (2007). The survival of international new ventures. Journal of Interna-tional Business Studies, 38(2), 333-352.
- OECD. (2013). Fostering SMEs’ participation in global markets. Paris: Organisation for Economic Co-operation and Development.
- Oviatt, B.M., & McDougall, P.P. (1994). Toward a theory of international new ventures. Journal of International Business Studies, 25(1), 45-64.
- Paul, J., & Shrivatava, A. (2016). Do young managers in a developing country have stronger entrepreneurial intentions? Theory and debate. International Business Review, 25(6), 1197-1210. https://doi.org/10.1016/j.ibusrev.2016.03.003
- Pla-Barber, J., & Escribá-Esteve, A. (2006). Accelerated internationalisation: evidence from a late investor country. International Marketing Review, 23(3), 255-78. https://doi.org/10.1108/02651330610670442
- Qian, G., Li, L., Li, J., & Qian, Z. (2008). Regional diversification and firm performance. Journal of International Business Studies, 39(2), 197-214. https://doi.org/10.1057/palgrave.jibs.8400346
- Rialp, A., & Rialp, J. (2006). Faster and more successful exporters: An exploratory study of born global firms from the resource-based view. Journal of Euro Marketing, 16(1/2), 71-86. https://doi.org/10.1300/J037v16n01_06
- Rialp, A., Rialp, J., Urbano, D., & Vaillant, Y. (2005). The born-global phenomenon: A comparative case study research. Journal of International Entrepreneurship, 3(2), 133-171. https://doi.org/10.1007/s10843-005-4202-7
- Rugman, A., & Oh, C.H. (2010). Does the regional nature of multinationals affect the multinationality and performance relationship?. International Business Review, 19(5), 479-88. https://doi.org/10.1016/j.ibusrev.2009.02.012
- Rugman, A.M. (1981). Inside the multinationals: The economics of internal markets. New York:
- Columbia University Press.
- Rugman, A.M. (1986). New theories of the multinational enterprise: An assessment of internaliza-tion theory. Bulletin of Economic Research, 38(2), 101-119. https://doi.org/10.1111/j.1467-8586.1986.tb00208.x
- Sandberg, B., Hurmerinta, L., & Zettinig, P. (2013). Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of?. European Journal of Innovation Management, 16(2), 227-242. https://doi.org/10.1108/14601061311324557
- Smith, J.A. (2007). Hermeneutics, human sciences and health: linking theory and practice. Interna-tional Journal of Qualitative Studies on Health and Well-being, 2(1), 3-11. https://doi.org/10.1080/17482620601016120
- Smith, J.A., Flowers, P., & Osborn, M. (1997). Interpretative phenomenological analysis and health psychology. In L. Yardley (Ed.), Material Discourses and Health (pp. 68-91). London: Routledge.
- Stoian, C., & Mohr, A. (2016). Outward foreign direct investment from emerging economies: escaping home country regulative voids. International Business Review, 25, 1124-1135. https://doi.org/10.1016/j.ibusrev.2016.02.004
- Symeonides, R., & Childs, C. (2015). The personal experience of online learning: An interpretative phenomenological analysis. Computers in Human Behavior, 51, 539-545. https://doi.org/10.1016/j.chb.2015.05.015
- UNCTAD. (2015). Information Economy Report. Retrieved on January 20, 2018 from http://unctad.org/en/PublicationsLibrary/ier2015_en.pdf
- UNCTAD. (2016a). Trade and development report: Structural transformation for inclusive and sustained growth. Retrieved on January 20, 2018 from http://unctad.org/en/PublicationsLibrary/tdr2016_en.pdf
- UNCTAD. (2016b). World Investment Report 2016. Investor Nationality: Policy Challenges. Re-trieved on January 20, 2018 from http://unctad.org/en/PublicationsLibrary/wir2016_en.pdf
- UNDP. (2017). Human Development Report, Colombia Profile. Retrieved on January 20, 2018 from http://hdr.undp.org/en/countries/profiles/COL
- VanScoy, A., & Evenstad, S.B. (2015). Interpretative phenomenological analysis for LIS research. Journal of Documentation, 71(2), 338-357. https://doi.org/10.1108/JD-09-2013-0118
- Velez-Ocampo, J., & Gonzalez-Perez, M.A. (2015). International expansion of Colombian firms: Understanding their emergence in foreign markets. Cuadernos de Administración, 28(51), 189-215.
- Weerawardena, J., Mort, G.S., Liesch, P.W., & Knight, G. (2007). Conceptualizing accelerated inter-nationalisation in the born global firm: A dynamic capabilities perspective. Journal of World Business, 42(3), 294-306. https://doi.org/10.1016/j.jwb.2007.04.004
- Weerawardena, J., Sullivan-More, G., & Liesch, P. (2017, in press). Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets. In-dustrial Marketing Management. https://doi.org/10.1016/j.indmarman.2017.06.004
- WTO (2014). World Trade Report: Trade and development. Recent trends and the role of the WTO. Retrieved on January 20, 2018 from https://www.wto.org/english/res_e/publications_e/wtr14_e.htm
- Yin, R.K. (1994). Case study research: Design and methods (2nd ed.). Thousand Oaks: Sage.
- Zhou, L. (2007). The effects of entrepreneurial proclivity and foreign market knowledge on early internationalisation. Journal of World Business, 42(3), 281-293. https://doi.org/10.1016/j.jwb.2007.04.009
- Zou, H., & Ghauri, P. (2010). Internationalizing by learning: the case of Chinese high-tech new ventures. International Marketing Review, 27(2), 223-44. https://doi.org/10.1108/02651331011037539