Skip to main navigation menu Skip to main content Skip to site footer

Vol. 8 No. 1 (2020)
March 2020

Articles

International Entrepreneurial Orientation: Exploring the Brazilian Context

https://doi.org/10.15678/EBER.2020.080103

Published 2020-02-25

  • Ricardo Raats
    • ,
  • Patrícia Krakauer

Ricardo Raats
Tallinn University of Technology

Patrícia Krakauer


Abstract

Objective: To explore the practises that characterise the International Entrepreneurial Orientation (IEO) of SMEs who endeavour to reach foreign markets from emerging economies.

Research Design & Methods: The multiple case study method analysed data collected through interviews and examined with the support of NVIVO software. Panels provide visualisation of entrepreneurial postures, while a final description supports the explanation of four companies’ context.

Findings: The combination of IEO dimensions assumes a distinct synergistic effect in different companies’ internationalisation moments. The study suggests that competitive aggressiveness is confused as being part of proactivity in that country context, as the autonomy dimension was not utilised sufficiently by the companies.

Implications & Recommendations: Resources such as networks, licenses, and certifications are competitive advantages that encourage forceful entry despite organisational constraints. Future research can investigate concepts of co-creation to bring new insights into the international development of companies and products.

Contribution & Value Added: To distinguish how entrepreneurial organisations with autonomy constraints succeed by showing competitive aggressiveness as critical determinants to entering new foreign markets with innovative products.

       

Keywords

emerging economy, international entrepreneurial orientation, SMEs, internationalisation

(PDF) Save

References

  1. Alvarez, S.A., & Barney, J.B. (2017). Resource‐based theory and the entrepreneurial firm. Strategic Entrepreneurship: Creating a New Mindset, 87-105. https://doi.org/10.1002/9781405164085.ch5
  2. Amal, M., & Freitag Filho, A.R. (2010). Internationalization of small and medium-sized
  3. enter-prises: a multi-case study. European Business Review, 22(6), 608-623. https://doi.org/10.1108/09555341011082916
  4. Anderson, B.S., Kreiser, P.M., Kuratko, D.F., Hornsby, J.S., & Eshima, Y. (2015). Reconceptualizing entrepreneurial orientation. Strategic Management Journal, 36(10), 1579-1596. https://doi.org/10.1002/smj.2298
  5. Autio, E. (2017). Strategic entrepreneurial internationalization: A normative framework. Strategic Entrepreneurship Journal, 11(3), 211-227. https://doi.org/10.1002/sej.1261
  6. Bazeley, P., & Jackson, K. (Eds.). (2013). Qualitative data analysis with NVivo. London: Sage Publica-tions.
  7. Bianchi, C., Glavas, C., & Mathews, S. (2017). SME international performance in Latin America: The role of entrepreneurial and technological capabilities. Journal of Small Business and Enterprise Development, 24(1), 176-195. https://doi.org/10.1108/JSBED-09-2016-0142
  8. Birkinshaw, J., & Gupta, K. (2013). Clarifying the distinctive contribution of ambidexterity to the field of organization studies. Academy of Management Perspectives, 27(4), 287-298. https://doi.org/10.5465/amp.2012.0167
  9. Boso, N., Oghazi, P., & Hultman, M. (2017). International entrepreneurial orientation
  10. and regional expansion. Entrepreneurship and Regional Development, 29(1-2), 4-26. https://doi.org/10.1080/08985626.2016.1255430
  11. Carneiro, J., & Brenes, E.R. (2014). Latin American firms competing in the global economy. Journal of Business Research, 67(5), 831-836. https://doi.org/10.1016/j.jbusres.2013.07.001
  12. Coviello, N.E., McDougall, P.P., & Oviatt, B.M. (2011). The emergence, advance and future of international entrepreneurship research-an introduction to the special forum. Journal of Busi-ness Venturing, 26(6), 625-631. https://doi.org/10.1016/j.jbusvent.2011.07.002
  13. Covin, J.G., & Lumpkin, G.T. (2011). Entrepreneurial orientation theory and research: Reflections on a needed construct. Entrepreneurship Theory and Practice, 35(5), 855-872. https://doi.org/10.1111/j.1540-6520.2011.00482.x
  14. Covin, J.G., & Miller, D. (2014). International entrepreneurial orientation: Conceptual considera-tions, research themes, measurement issues, and future research directions. Entrepreneurship Theory and Practice, 38(1), 11-44. https://doi.org/10.1111/etap.12027
  15. Covin, J.G., & Slevin, D.P. (1989). Strategic management of small firms in hostile and benign envi-ronments. Strategic Management Journal, 10(1), 75-87. https://doi.org/10.1002/smj.4250100107
  16. Covin, J.G., & Wales, W.J. (2012). The measurement of entrepreneurial orientation. Entrepreneur-ship Theory and Practice, 36(4), 677-702. https://doi.org/10.1111/j.1540-6520.2010.00432.x
  17. Covin, J.G., & Wales, W.J. (2019). Crafting high-impact entrepreneurial orientation research: Some suggested guidelines. Entrepreneurship Theory and Practice, 43(1), 3-18. https://doi.org/10.1177/1042258718773181
  18. Da Rocha, A., Mello, R.C., Pacheco, H., & Farias, I.A. (2012). The international commitment of late-internationalizing Brazilian entrepreneurial firms. International Marketing Review, 29(3), 228-252. https://doi.org/10.1108/02651331211229741
  19. Dai, L., Maksimov, V., Gilbert, B.A., & Fernhaber, S.A. (2014). Entrepreneurial orientation and inter-national scope: The differential roles of innovativeness, proactiveness, and risk-taking. Journal of Business Venturing, 29(4), 511-524. https://doi.org/10.1016/j.jbusvent.2013.07.004
  20. Dess, G.G., & Lumpkin, G.T. (2005). The role of entrepreneurial orientation in stimulating effective corporate entrepreneurship. Academy of Management Perspectives, 19(1), 147-156. https://doi.org/10.5465/ame.2005.15841975
  21. Dib, L.A., Da Rocha, A., & Silva, J.F. (2010). The internationalization process of Brazilian software firms and the born global phenomenon: Examining firm, network, and entrepreneur variables. Journal of International Entrepreneurship, 8(3), 233-253. https://doi.org/10.1007/s10843-010-0044-z
  22. Doz, Y. (2011). Qualitative research for international business. Journal of International Business Studies, 42(5), 582-590. https://doi.org/10.1057/jibs.2011.18
  23. Etemad, H. (2019). Revisiting interactions of entrepreneurial, marketing, and other orientations with internationalization strategies. Journal of International Entrepreneurship, 17(1), 1-18. https://doi.org/10.1007/s10843-019-00243-6
  24. Flick, U. (2002). Qualitative research-state of the art. Social Science Information, 41(1), 5-24. https://doi.org/10.1177/0539018402041001001
  25. Freeman, S., & Cavusgil, S.T. (2007). Toward a typology of commitment states among managers of born-global firms: A study of accelerated internationalization. Journal of International Market-ing, 15(4), 1-40. https://doi.org/10.1509/jimk.15.4.1
  26. Freitas, H., Martens, C.D.P., Boissin, J.P., & Behr, A. (2012). Guidance elements for the entrepre-neurial orientation of software firms. Revista de Administração (São Paulo), 47(2), 163-179. https://doi.org/10.5700/rausp1032
  27. Fudaliński, J. (2015). Risk-taking propensity and firm internationalisation process. Entrepreneurial Business and Economics Review, 3(2), 85-104. https://doi.org/10.15678/EBER.2015.030207
  28. Hughes-Morgan, M., Kolev, K., & Mcnamara, G. (2018). A meta-analytic review of
  29. competitive aggressiveness research. Journal of Business Research, 85, 73-82. https://doi.org/10.1016/j.jbusres.2017.10.053
  30. Jones, M.V., & Coviello, N.E. (2005). Internationalisation: conceptualising an entrepreneurial pro-cess of behaviour in time. Journal of International Business Studies, 36(3), 284-303. https://doi.org/10.1057/palgrave.jibs.8400138
  31. Jones, M.V., Coviello, N., & Tang, Y.K. (2011). International entrepreneurship research (1989-2009): a domain ontology and thematic analysis. Journal of Business Venturing, 26(6), 632-659. https://doi.org/10.1016/j.jbusvent.2011.04.001
  32. Kazlauskaitė, R., Autio, E., Gelbūda, M., & Šarapovas, T. (2015). The Resource-based View and SME Internationalisation: An Emerging Economy Perspective. Entrepreneurial Business and Econom-ics Review, 3(2), 53-64. https:/doi.org/10.15678/EBER.2015.030205
  33. Knight, G.A. (2001). Entrepreneurship and strategy in the international SME. Journal of international management, 7(3), 155-171. https://doi.org/10.1016/S1075-4253 (01)00042-4
  34. Knight, G.A., & Cavusgil, S.T. (2005). A taxonomy of born-global firms. MIR: Management Interna-tional Review, 15-35. Retrieved from www.jstor.org/stable/40836141 on July 15, 2019.
  35. Knight, G.A., & Kim, D. (2009). International business competence and the contemporary firm. Journal of International Business Studies, 40(2), 255-273. https://doi.org/10.1057/palgrave.jibs.8400397
  36. Kosala, M. (2015). Innovation processes as a stimulant of internationalisation process
  37. of firms. Entrepreneurial Business and Economics Review, 3(2), 65-84. https://doi.org/10.15678/EBER.2015.030206
  38. Kozlenkova, I.V., Samaha, S.A., & Palmatier, R.W. (2014). Resource-based theory in marketing. Journal of the Academy of Marketing Science, 42(1), 1-21. https://doi.org/10.1007/s11747-013-0336-7
  39. Kuivalainen, O., Sundqvist, S., Saarenketo, S., & McNaughton, R. (2012). Internationalization pat-terns of small and medium-sized enterprises. International Marketing Review, 29(5), 448-465. https://doi.org/10.1108/02651331211260331
  40. Lage, M.C. (2011). Utilização do software NVivo em pesquisa qualitativa: uma experiência em EaD. ETD-Educação Temática Digital, 12(esp.), 198-226. https://doi.org/10.20396/etd.v12i0.1210
  41. Leite, Y.V.P., & de Moraes, W.F.A. (2015). The ability to innovate in international entrepreneur-ship. Revista de Administração, 50(4), 447-459. https://doi.org/10.5700/rausp1212
  42. Lisboa, A., Skarmeas, D., & Lages, C. (2011). Entrepreneurial orientation, exploitative and explora-tive capabilities, and performance outcomes in export markets: A resource-based approach. Industrial Marketing Management, 40(8), 1274-1284. https://doi.org/10.1016/j.indmarman.2011.10.013
  43. Lumpkin, G.T., & Dess, G.G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172. https://doi.org/10.5465/amr.1996.9602161568
  44. McKenny, A.F., Aguinis, H., Short, J.C., & Anglin, A.H. (2016). What doesn’t get measured does exist: Measuring measurement error in computer-aided text analysis. Journal of Management. https://doi.org/10.1177/0149206316657594
  45. Magnani, G., & Zucchella, A. (2019). Coping with uncertainty in the internationalisation strategy: An exploratory study on entrepreneurial firms. International Marketing Review, 36(1), 131-163. https://doi.org/10.1108/IMR-02-2017-0042
  46. Martens, C.D.P., Lacerda, F.M., Belfort, A.C., & Freitas, H.M.R.D. (2016). Research on entrepre-neurial orientation: current status and future agenda. International Journal of Entrepreneurial Behavior & Research, 22(4), 556-583. https://doi.org/10.1108/IJEBR-08-2015-0183
  47. Martin, S.L., & Javalgi, R.R.G. (2016). Entrepreneurial orientation, marketing capabilities and per-formance: the moderating role of competitive intensity on Latin American International new ventures. Journal of Business Research, 69(6), 2040-2051. https://doi.org/10.1016/j.jbusres.2015.10.149
  48. Miller, D. (2011). Miller (1983) revisited: A reflection on EO research and some suggestions for the future. Entrepreneurship Theory and Practice, 35(5), 873-894. https://doi.org/10.1111/j.1540-6520.2011.00457.x
  49. Miller, D. (2018). Challenging trends in configuration research: Where are the configurations?. Strategic Organization, 16(4), 453-469. https://doi.org/10.1177/1476127017729315
  50. Paulus, T., Woods, M., Atkins, D.P., & Macklin, R. (2017). The discourse of QDAS: Reporting practic-es of ATLAS.ti and NVivo users with implications for best practices. International Journal of So-cial Research Methodology, 20(1), 35-47. https://doi.org/10.1080/13645579.2015.1102454
  51. Polites, G.L., Roberts, N., & Thatcher, J. (2012). Conceptualizing models using multidimensional constructs: a review and guidelines for their use. European Journal of Information Systems, 21(1), 22-48. https://doi.org/10.1057/ejis.2011.10
  52. Rauch, A., Wiklund, J., Lumpkin, G.T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice, 33(3), 761-787. https://doi.org/10.1111/j.1540-6520.2009.00308.x
  53. Rialp, A., Rialp, J., & Knight, G. (2015). International entrepreneurship: a review and future direc-tions. In S.A. Fernhaber & S. Prashantham (Eds.), The Routledge Companion to International En-trepreneurship (pp. 7-28). Abingdon: Routledge.
  54. Sapienza, H.J., Autio, E., George, G. & Zahra, S.A. (2006). A capabilities perspective on the effects of early internationalization on firm survival and growth. Academy of Management Review, 31(4), 914-933. https://doi.org/10.5465/amr.2006.22527465
  55. Short, J.C., Broberg, J.C., Cogliser, C.C., & Brigham, K.H. (2010). Construct validation using comput-er-aided text analysis (CATA) an illustration using entrepreneurial orientation. Organizational Research Methods, 13(2), 320-347. https://doi.org/10.1177/1094428109335949
  56. Slevin, D.P., & Terjesen, S.A. (2011). Entrepreneurial orientation: Reviewing three papers and impli-cations for further theoretical and methodological development. Entrepreneurship Theory and Practice, 35(5), 973-987. https://doi.org/10.1111/j.1540-6520.2011.00483.x
  57. Sundqvist, S., Kyläheiko, K., Kuivalainen, O., & Cadogan, J.W. (2012). Kirznerian and Schumpeterian entrepreneurial-oriented behavior in turbulent export markets. International Marketing Re-view, 29(2), 203-219. https://doi.org/10.1108/02651331211216989
  58. Swoboda, B., & Olejnik, E. (2016). Linking Processes and Dynamic Capabilities of International SMEs: The Mediating Effect of International Entrepreneurial Orientation. Journal of Small Busi-ness Management, 54(1), 139-161. https://doi.org/10.1111/jsbm.12135
  59. Tang, Y.K. (2011). The Influence of networking on the internationalization of SMEs: Evidence from internationalized Chinese firms. International Small Business Journal, 29(4), 374-398. https://doi.org/10.1177/0266242610369748
  60. Teece, D., Peteraf, M., & Leih, S. (2016). Dynamic capabilities and organizational agility: Risk, un-certainty, and strategy in the innovation economy. California Management Review, 58(4), 13-35. http://dx.doi.org/10.1016/j. euroecorev.2015.11.006i
  61. Tonial, G., & Rossetto, C.R. (2017). International entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Project. Journal of Business, 9(1), 23-42. https://doi.org/10.21678/jb.2017.821
  62. Vissak, T. (2010). Recommendations for using the case study method in international business research. The Qualitative Report, 15(2), 370-388.
  63. Wach, K. (2015). Entrepreneurial orientation and business internationalisation process: The theo-retical foundations of international entrepreneurship. Entrepreneurial Business and Economics Review, 3(2), 9-24. https://doi.org/10.15678/EBER.2015.030202
  64. Wales, W.J. (2016). Entrepreneurial orientation: A review and synthesis of promising research directions. International Small Business Journal, 34(1), 3-15. https://doi.org/10.1177/0266242615613840
  65. Wales, W., Gupta, V.K., Marino, L., & Shirokova, G. (2019). Entrepreneurial orientation: Interna-tional, global and cross-cultural research. International Small Business Journal, 37(2), 95-104. https://doi.org/10.1177/0266242618813423
  66. Wales, W., Monsen, E., & McKelvie, A. (2011). The organizational pervasiveness of entrepreneurial orientation. Entrepreneurship Theory and Practice, 35(5), 895-923. https://doi.org/10.1111/j.1540-6520.2011.00451.x
  67. Wiklund, J., & Shepherd, D. (2005). Entrepreneurial orientation and small business performance:
  68. a configurational approach. Journal of Business Venturing, 20(1), 71-91. https://doi.org/10.1016/j.jbusvent.2004.01.001
  69. Wiklund, J., & Shepherd, D.A. (2011). Where to from here? EO-as-experimentation, failure, and distribution of outcomes. Entrepreneurship Theory and Practice, 35(5), 925-946. https://doi.org/10.1111/j.1540-6520.2011.00454.x
  70. Zahra, S.A., Wright, M., & Abdelgawad, S.G. (2014). Contextualization and the advancement of entrepreneurship research. International Small Business Journal, 32(5), 479-500. https://doi.org/10.1177/0266242613519807
  71. Zonta, T.C., & Amal, M. (2018). Internationalization and innovation: The case of a born global from Brazil. Internext: Revista Electrônica de Negócios Internacionais da ESPM, 13(1). https://doi.org/10.18568/1980-4865.13163-76
  72. Żur, A. (2015). Opportunity Identification and Creation as Factors of Firm Internationalisation. Entrepreneurial Business and Economics Review, 3(2), 25-39.

Downloads

Download data is not yet available.

Similar Articles

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 > >> 

You may also start an advanced similarity search for this article.