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The Effectual Approach in Born Global Firms: Current State of Research


Objective: The aim of this paper is to systematise the existing research at the intersection of international entrepreneurship and effectuation theories and propose the future research directions in this area.

Research Design & Methods: The research was carried out with the help of the literature review, where the articles reviewed were mostlypublished within the last decade (2005-2015) and come  from scientific journals specialising in entrepreneurship  research.

Findings: The theoretical contribution of the study is the summary and critical analysis of the existing research on the application of effectuation logic in the international entrepreneurship field and propositions for further research.

Implications & Recommendations:  The results of the study are exploratory and there is a need for future empirical research at the intersection of international entrepreneurship and effectuation research.

Contribution & Value Added:  The research highlighted the division of the existingliterature into two streams - papers which claim that international entrepreneurs use causation logic and the ones that argue on the application of effectuation theory. The paper suggests the areas of further research within those literature streams.


born globals, international entrepreneurship, internationalisation, effectuation, effectuation logic


Author Biography

Elena Pawęta

Currently a PhD student at the Centre for Finance and Accounting of SMEs at the University of Lodz, Poland. She is a graduate of the Saint-Petersburg State University, School of Management, Russia and the Technical University of Lodz, Faculty of Organization and Management. Her main research interests are entrepreneurship and business planning. She is particularly interested in the early internationalization of enterprises.


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