Vol. 13 No. 2 (2025)
June 2025

Articles

Personality alchemy: The influence of personality traits on the circular entrepreneurial intentions of higher education students

Published 2025-06-30

  • Sofia Gomes
    • ,
  • Micaela Pinho
    • ,
  • João M. Lopes

Sofia Gomes
Portucalense University

Micaela Pinho
Portucalense University

João M. Lopes
University of Beira Interior

Abstract

Objective: The study explores the influence of Portuguese higher education students’ personality traits on their intentions to become circular entrepreneurs using their perceived circular behavioural control as a mediator. We considered internal locus control, proactive personality, perceived creativity and propensity to take risks as personality traits.

Research Design & Methods: We used an online questionnaire to collect data from 510 Portuguese university students. We performed the quantitative analysis through the partial least square method.

Findings: We found that the propensity to assume risk, creativity, internal locus of control, and proactivity were (by these order) personality traits with a positive influence on either respondents’ circular behavioural control and, using this, their circular entrepreneurs’ intention.

Implications & Recommendations: The results of this study allowed us to infer implications for higher education students, universities, and policymakers. Students demonstrated intentions to promote circular entrepreneurial activities, and these intentions can be worked on and learned at universities by encouraging creativity, innovation, and proactivity and inciting greater levels of confidence in students. These skills allow you to accelerate the implementation of circularity in new businesses. To achieve this, greater coordination with the business community is essential by proposing challenges and problems that universities can help resolve. Political decision-makers must formulate circular entrepreneurship policies and include them in the national development plan, encouraging the formulation of new sustainable businesses.

Contribution & Value Added: This study highlights the relationship between personality traits and the intention to become a circular entrepreneur, providing novel evidence in this field. Moreover, it introduces perceived circular behavioural control as a mediator between personality traits and entrepreneurial intentions, an innovative approach in empirical research models. These insights can contribute to the development of policies and strategies aimed at fostering circular entrepreneurship, helping to create environments more conducive to sustainable innovation and economic development based on resource reuse and regeneration.

Keywords

circular entrepreneurship, circular entrepreneurial intention, personality traits, perceived circular behavioural control, higher education students

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Author Biography

Sofia Gomes

PhD in Applied Economics (2013, Universidade de Santiago Compostela, Spain); Associate Professor with Habilitation at Portucalense University; Research at REMIT – Research on Economics, Management and Information Technologies, Portucalense University. Porto. Portugal. Her research interests are entrepreneurship, innovation and circular economy.

Micaela Pinho

PhD in Health Economics (2009, University of Minho, Portugal); Associate Professor at Portucalense University; Research at REMIT – Research on Economics, Management and Information Technologies, Portucalense University. Porto and in GOVCOPP – Research Unit in Governance, Competitiveness and Public Policy, University of Aveiro. Aveiro, Portugal. Her research interests are heath economics and business management.

João M. Lopes

PhD in Management (2019, University of Beira Interior, Portugal); Assistant Professor at the Miguel Torga Institute of Higher Education (ISMT) and University of Beira Interior (UBI); Research at Research Unit for Business Science (NECE), University of Beira Interior, Portugal. His research interests are entrepreneurship, innovation and marketing.

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