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Fostering organisational innovation in small retailers: Unleashing the power of family support, competencies, wellbeing, and customer capital

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DOI:

https://doi.org/10.15678/EBER.2024.120104

Abstract

Objective: The objective of this article is to investigate the effect of family support (FS) on organisational innovation (OIn), and the intermediary roles of owner-manager competencies (OMC), owner-manager wellbeing (OMW), and customer capital (CC).

Research Design & Methods: Based on a resource-based view (RBV), dynamic capabilities (DC), and four market zones, we selected for the study a sample of 723 small retailers in Kumasi, Ghana. Moreover, we adopted a structured interview schedule to collect the data from the respondents. We used partial least squares (PLS) and structural equation modelling (SEM) to test seven hypotheses.

Findings: Family support is an important factor that influences OIn and OMC and FS indirectly affects OIn through OMC. The nexus between FS and OIn is also enhanced by OMW and at the same time CC weakens this link. OMC, OMW, and CC also directly influence OIn.

Implications & Recommendations: To enhance OIn, policymakers should continue to scout for both internal and external resources. 

Contribution & Value Added: The contribution of this research is that the results enhance our understanding of how small retailers combine both external and internal resources as proposed by RBV and DC to increase their business innovation.

       

Keywords

small retailers, family support, owner-manager competencies, organizational innovation, owner-manager’s wellbeing

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Author Biography

Aborampah Amoah-Mensah

PhD in Tourism, Law and Business Programme (2011, University of Girona, Spain); Senior Lecturer at the University of Cape Coast, Cape Coast (Ghana). His research interests include small and medium-sized enterprises (SMEs), innovation, and technology.


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