The Classroom of the Future: Disrupting the Concept of Contemporary Business Education

Abstract

Objective: The goal of the article is to discuss and elaborate on the skillset required in education of managers and entrepreneurs to face challenges of their future positions.

Research Design & Methods: The article is of a descriptive character, based on literature review and its constructive criticism. It presents a case study of S P Jain School of Global Management in Dubai/Mumbai/Singapore/Sydney and experts’ insights.

Findings: The classroom of the future, based on idea of design thinking lab, equipped with the most modern solutions of Virtual and Augmented Reality (VR, AR), interactive detachable workstations, shareable smartboards and interactive video display walls, seems to be the passport to success in the digital world. Immersive interaction with AI, ubiquitous computing and technology exposure prepare contemporary business students for future working space, encompassing a variety of problems to be solved, allowing to attain new skills and a smooth transit from education to a desired job or entrepreneurship practice.

Implications & Recommendations: The creation of ‘future ready’ graduates requires an innovative mindset and agility to evolve and adapt continuously, with simultaneous focus on disruptive innovation through digital transformation. Incorporating latest digital technologies and innovations into the learning environment seems to be competitive advantage and the key to success on education market.

Contribution & Value Added: The article in subsequent chapters lists the awaited skills of future entrepreneurs and managers, indicates available solutions and technologies to boost classroom experience and gives a practical example of technology use. Moreover, it indicates transformation pathway for business schools to embrace challenges of the future labour market and equip their graduates with hands-on experience and required skills.

Keywords

classroom of the Future, business education, economic education

Author Biography

Anna Tarabasz

Assistant professor in Digital Marketing at S P Jain School of Global Management and assistant professor at University of Lodz. Marketing. Digital marketing and e-commerce specialist, working previously in banking, automotive and cosmetics sectors. Serving as independent marketing consultant and guest speaker. Publishing (in English, French and Polish) chapters in monographs and articles in scientific journals, follows a previously chosen path, focusing on digital communication, e-commerce & e-business, social media, IoT and wearable technology along with cyber security. Served as a Visiting Professor in France (Université Joseph Fourier, Grenoble) and Kazakhstan (Zhetysu State University named after I. Zhansugurov). Member of Réseau PGV, international research group on economics and management, gathering academics from 45 universities in 11 countries.

Marko Selaković

Institutional Development at SP Jain School of Global Management - Dubai, Sydney, Singapore, Mumbai. He is a strategic management and communications professional with more than 15 years of top-level experience in Europe and the Gulf countries. Marko is specialized in knowledge management, international communications, stakeholder relations and crisis communications. He is also representative of Knowledge Economy Network for the Middle East and Vice-president of the International Association of Business Communicators (IABC) GCC Chapter. Marko is author or co-author of numerous research papers related to the technology-enhanced learning and knowledge management

Christopher Abraham

CEO & Head - Dubai campus and Sr. Vice President at the S P Jain School of Global Management.  Has thirty-two years’ experience in management consulting, marketing, and management education. Visiting professor at many leading universities in Australia, USA, Canada, Singapore, and UK. Areas of competence in Strategy, Marketing, Leadership, Innovation, Neuroscience of Decision Making, Future of Education, Science of Happiness and Design Thinking. Much sought after TEDx and keynote speaker. Conducted many consulting & executive development assignments for global organizations, including The World Bank, The Executive Council (Govt. of Dubai), Emirates Airlines, DHL, P & G, LG, etc. Awarded “Best CEO in the World” 2018, by Indo – UAE Business & Social Forum and twice winner of Education Leadership Award – World Leadership Congress. Honorary Fellow at Leaders Excellence at Harvard Square, Global Advisory Board Member at World CMO Council, and Advisory Board Member at CEO Clubs Worldwide. Regularly Featured in leading TV & Media Channels like CNBC, Dubai Eye etc

References

1. Aldowah, H., Rehman, Sh., Ghazal, S., & Irfan, U. (2017). Internet of Things in Higher Education:
2. A Study on Future Learning. Journal of Physics Conference Series, 892(1). https://doi.org/10.1088/1742-6596/892/1/012017
3. Aronoff, C., & Ward, J. (2017). Preparing successors for leadership: Another kind of hero. Springer.
4. Arsovski, Z., Stefanovic, M., & Arsovski, S. (2007). Effectiveness of e-training. International Journal of Qualitative Research, 1(4), 339-346.
5. Bedawy, R., & Farag, M. (2018). Leveraging information technology to boost entrepreneurship in Egypt. International Journal of Business Research, 15(5), 19-26. https://doi.org/10.18374/IJBR-15-5.2}
6. Bregman, R. (2017). Utopia for realists: And how we can get there. Bloomsbury Publishing.
7. Bush, L., Carr, S., Hall, J., Saulson, J., & Scott-Simmons, W. (2016). Creating a “Classroom of the Future” for P-12 Pre-Service Educators. In Society for Information Technology & Teacher Education International Conference (pp. 920-924). Association for the Advancement of Computing in Education (AACE).
8. Buzzard, C., Crittenden, V.L., Crittenden, W.F., & McCarty, P. (2011). The use of digital technologies in the classroom: A teaching and learning perspective. Journal of Marketing Education, 33(2), 131-139. https://doi.org/10.1177/0273475311410845
9. Ceschi, A., Dorofeeva, K., & Sartori, R. (2013). Studying teamwork and team climate by using a business simulation. How communication and innovation can improve group learning and de-cision-making performance. European Journal of Training and Development, 38(3), 211-230. https://doi.org/10.1108/EJTD-01-2013-0004
10. Chamberlin, S.M. (2015). Student Perceptions of Mobile Technologies: Mediating Learning through Changing Communication Ecologies (Doctoral dissertation, UC San Diego).
11. Chang, F.C., Chen, D.K., & Huang, H.C. (2015). Future Classroom with the Internet of Things A Service-Oriented Framework. Journal of Information Hiding Multimedia Signal Process, 6(5), 869-881.
12. Clear Touch Interactive (2018). All-In-One Classroom Solutions. Retrieved from https://www.getcleartouch.com/for-education/ on September 20, 2018.
13. Clem, C., & Junco, R. (2015). The future of technology in education. In L.D. Rosen, N.A. Cheever & L.M. Carrier (Eds.), The Wiley Handbook Of Psychology, Technology, And Society (pp. 514-532). Hoboken, New Jersey: Wiley & Sons, Ltd.
14. Coates, H. (2016). Assessing student learning outcomes internationally: Insights and frontiers. Assessment & Evaluation in Higher Education, 41(5), 662-676. https://doi.org/10.1080/02602938.2016.1160273
15. Corrigan, P. (2013). Preparing students for what we can’t prepare them for. Retrieved from https://teachingandlearninginhighered.org/2013/07/15/preparing-students-for-what-we-cant-prepare-them-for/ on August 20, 2018.
16. Cort, C., Cort, G., & Williams, R. (2017). The Challenge of Making Buildings Flexible: How to Create Campuses That Adapt to Changing Needs. Planning for Higher Education, 45(4), 96-104.
17. Cruz, R.N., Sousa, J.M., & Goncalves, A. (2017). Designing higher education digital course to boost entrepreneurship competencies. EDULEARN Conference 2017, https://doi.org/10.21125/edulearn.2017.2157
18. Crystal Display Systems (2018). Transparent LED Glass. Retrieved from http://crystal-display.com/products/tled-glass/ on May 6, 2018.
19. Dasgupta, B. (2017). SP Jain School of Global Management rolls out virtual labs in emerging tech-nologies. The Economic Times. Retrieved from https://economictimes.indiatimes.com/industry/services/education/sp-jain-school-of-global-management-rolls-out-virtual-labs-in-emerging-technologies/articleshow/62029843.cms on May 20, 2018.
20. Desai, M.S., Berger, B.D., & Higgs, R. (2016). Critical Thinking Skills For Business School Graduates As Demanded By Employers: A Strategic Perspective And Recommendations. Academy of Educational Leadership Journal, 20(1), 10-31.
21. Drew, A. (2014). Teaching international business across multiple modes of delivery: How to maintain equivalence in learning outcomes. Journal of Teaching in International Business, 25(3), 185-199. https://doi.org/10.1080/08975930.2014.925743
22. Faulds, D.J. (2015). Overcoming Geographical Obstacles: The Use of Skype in a Graduate-Level Social Media and Marketing Course. American Journal of Business Education, 8(2), 79-94. https://doi.org/10.19030/ajbe.v8i2.9137
23. Feldman, J., Monteserin, A., & Amandi, A. (2015). Automatic detection of learning styles: state of the art. Artificial Intelligence Review, 44(2), 157-186. https://doi.org/10.1007/s10462-014-9422-6
24. Findlay-Thompson, S., & Mombourquette, P. (2014). Evaluation of a flipped classroom in an under-graduate business course. Business Education & Accreditation, 6(1), 63-71.
25. Fiorella, L., & Mayer, R.E. (2015). Effects of Observing the Instructor Draw Diagrams on Learning From Multimedia Messages. Journal of Educational Psychology, 8(4), 528-546. https://doi.org/10.1037/edu0000065
26. Fisch, K., McLeod, S., & Brenman, J. (2015). Did you know; Shift happens – Globalization, informa-tion age. Retrieved from https://www.youtube.com/watch?v=ljbI-363A2Q on May 20, 2018.
27. Foundry (2018). VR? AR? MR? I am so confused. Retrieved from https://www.foundry.com/industries/virtual-reality/vr-mr-ar-confused on August 20, 2018.
28. Futuresource Consulting (2016). World Interactive Displays. Retrieved from https://www.futuresource-consulting.com/reports on May 6, 2018.
29. Goedegebuure, L., & Schubert, R. (2017). Vocational education and the innovation agenda: to-wards the creation of effective innovation eco-systems. In R. James, S. French, & P. Kelly (Eds.), Visions For Australian Tertiary Education (pp. 111-123). The University of Melbourne: Melbourne Centre for the Study of Higher Education.
30. González-Gómez, D., Jeong, J.S., & Rodríguez, D.A. (2016). Performance and perception in the flipped learning model: an initial approach to evaluate the effectiveness of a new teaching methodology in a general science classroom. Journal of Science Education and Technology, 25(3), 450-459.
31. Guha, D. (2017). Machine Learning: Some Likely Developments in 2018. Retrieved from BWDisrupt http://bwdisrupt.businessworld.in/article/Machine-Learning-Some-Likely-Developments-in-2018/26-12-2017-135575/ on May 20, 2018.
32. Guha, D. (2018). AI may one day write poems, paint pictures, or compose ragas. Incubate IND. Retrieved from https://media.incubateind.com/ai-artist-write-poems/ (Published on 19th March 2018) on May 20, 2018.
33. Hernaus, T., Miocic, M., & Aleksic, A. (2016). Phase-specific antecedents of innovative work behav-ior: the role of knowledge job characteristics and organizational climate. In 9th Annual Con-ference of the EuroMed Academy of Business.
34. Herrington, A., Herrington, J., & Mantei, J. (2009). Design principles for mobile learning. In A. Herrington, J. Mantei, I. Olney & B. Ferry (Eds.), New technologies, new pedagogies: Mobile learning in higher education. Faculty of Education, University of Wollongong, Wollongong (pp. 129-138). Wollongong, Australia: University of Wollongong, Faculty of Education.
35. Hill, M.C., & Epps, K.K. (2010). The impact of physical classroom environment on student satisfac-tion and student evaluation of teaching in the university environment. Academy of Educa-tional Leadership Journal, 14(4), 65-79.
36. Hod, Y. (2017). Future Learning Spaces in Schools: Concepts and Designs from the Learning Sci-ences. Association for Educational Communications & Technology. Journal of Formative De-sign in Learning, 1(2), 99-109. https://doi.org/10.1007/s41686-017-0008-y
37. Holzapfel, B. (2018). Class of 2030: What do today’s kindergartners need to be life-ready? Micro-soft. Retrieved from https://educationblog.microsoft.com/2018/01/class-of-2030-predicting-student-skills/ on May 20, 2018.
38. Jackson, D. (2018). Gauging the development of innovative capabilities in Accounting and Finance students: can they drive the national innovation agenda?. Accounting & Finance. https://doi.org/10.1111/acfi.12371
39. Jain, N. (2017). Going global. CEO Middle East, 130, 38-39.
40. Jain, N. (2018). Business School Trends That Will Dominate the Future. Graduate Management Admission Council. Retrieved from https://blog.gmac.com/gmac-advisor/the-future-of-b-schools on May 20, 2018.
41. Joshi, R. (2014). Entrepreneurship education: Core, context and challenges. Journal of Entrepre-neurship and Management, 3(2), 27-36.
42. Kumar, Ch.R. (2018a). 10 Trends That Will Reshape Digital Marketing in 2018 and Beyond. Entrepreneur India. Retrieved from https://www.entrepreneur.com/article/310396 on May 20, 2018.
43. Kumar, Ch.R. (2018b). Will the Techragette movement be the next world-changer? YS. Retrieved from https://yourstory.com/2018/03/techragette-movement-next-world-changer/on May 6, 2018.
44. Leahy, G. (2016). The Modern Classroom: Strategic Insights for School Leaders. Blackburn, Lanca-shire: Promethean Editions.
45. Lee, M., Yun, J., Pyka, A., Won, D., Kodama, F., Schiuma, G., Park, H., Jeon, J., Park, K., Yan, M.R., Lee, S., & Zhao, X. (2018). How to respond to the Fourth Industrial Revolution, or the Second Information Technology Revolution? Dynamic new combinations between technology, market, and society through open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 4(3), 21. https://doi.org/10.3390/joitmc4030021
46. Leon, M.R., & Price, T.A. (2016). On the cutting edge: Movements and institutional examples of technological disruption. New Directions for Higher Education, 2016(173), 97-107. https://doi.org/10.1002/he.20183
47. Lodwich, A., & Alvarez-Rodríguez, J.M. (2017). Beyond Interoperability in the Systems. In G. Alor-Hernández & R. Valencia-García (Eds.), Current Trends on Knowledge-Based Systems (pp. 161-183). Cham: Springer.
48. Lopukhova, Y., & Makeeva, E. (2018, May). Teaching Entrepreneurship Through a CLIL Approach in Russian Technical Universities. In Proceedings of the International Scientific Conference (I(328), pp. 341-351).
49. Loveder, P. (2017). Australian Apprenticeships: Trends, Challenges and Future Opportunities for Dealing with Industry 4.0. Conference Paper. (pp. 1-38). National Centre for Vocational Education Research.
50. Marinagi, C., Skourlas, Ch., & Belsis, P. (2013). Employing ubiquitous computing devices and tech-nologies in the higher education classroom of the future. Procedia – Social and Behavioral Sci-ences, 7, 487-494. https://doi.org/10.1016/j.sbspro.2013.02.081
51. Mellow, P. (2005). The media generation: Maximise learning by getting mobile. Proceedings of the Annual Conference of the Australian Society for Computers in Learning in Tertiary Education (ASCILITE 2005), Brisbane, Australia. Retrieved from http://www.ascilite.org.au/conferences/brisbane05/proceedings.shtml on May 20, 2018.
52. Microsoft (2018). Microsoft Education. Microsoft. Retrieved from https://www.microsoft.com/en-us/education on May 6, 2018.
53. Mitra, R., Musingwini, C., Neingo, P., & Adam, Z. (2018). Curriculum Review Process at the School of Mining Engineering at the University of the Witwatersrand. International Journal of Georesources and Environment-IJGE (formerly Int’l J of Geohazards and Environment), 4(3), 54-58.
54. Motiwalla, L. (2007). Mobile learning: A framework and evaluation. Computers & Education, 49(3), 581-596.
55. Novak, V., & Prischepa, N. (2016). New Leadership Competencies For Future Business Leaders. International Scientific Journal of Universities and Leadership, (2).
56. Nowak, H. (2016). The Role of the Polish Higher Education System in the Development of Entre-preneurship. Entrepreneurial Business and Economics Review, 4(4), 43-59, https://doi.org/10.15678/EBER.2016.040104
57. Oosterbeek, H., Praag, M., & Ijsselstein, A. (2010). The Impact Entrepreneurship Education on Entrepreneurship Skills and Motivation. European Economic Review, 54(3), 442-454. https://doi.org/10.1016/j.euroecorev.2009.08.002
58. Pavlova, M., Gourova, E., & Antonova, A. (2009). ICT and entrepreneurship skills at FMI. ICEIRD, 1, 213-220.
59. Plannar (2018). Bringing Visual Precision and Vivid Imagery to Students. Plannar. Retrieved from https://campustechnology.com/articles/2015/06/03/3-key-trends-in-campus-av-technology.aspx on May 20, 2018.
60. Ploae, C. (2016). Short Essay on Managing Multicultural Students Groups within Diversity Context. Ovidius University Annals. Economic Sciences Series, 16(1), 86-89.
61. ProDisplay (2018). Products recommended for education. Retrieved from http://prodisplay.com/market-sectors/public/education/on May 20, 2018.
62. Rachwał, T., Kurek, S., & Boguś, M. (2016). Entrepreneurship Education at Secondary Level in Tran-sition Economies: A Case of Poland. Entrepreneurial Business and Economics Review, 4(1), 61-81. https://doi.org/10.15678/EBER.2016.040105
63. Raj, J.R., & Seetharaman, A. (2014). Business Issues in Enterprise Resource Planning (ERP) Imple-mentation. East Asian Journal of Business Economics, 2, 9-25.
64. Rehman, F., Mangi, A, Kanasro, H., & Burdi, M. (2015). Team work: a key to organizational success. Research Journal of Political Science, 3(3), 88.
65. Rodríguez, M., Paredes, F., & Yi, G. (2016). Towards Future Customer Experience: Trends and Innovation in Retail. Foresight, 10(3), 18-28.
66. Ross, L.J., Mitchell, L.J., & Williams, L.T. (2017). Is it possible to enhance the confidence of student dietitians prior to professional placements? A design‐based research model. Journal of Human Nutrition and Dietetics, 30(5), 588-595. https://doi.org/10.1111/jhn.12479
67. Sager, I. (2014). Say It With Stick Figures: Your Crude Drawings Are More Effective Than Power-Point. Retrieved from https://www.bloomberg.com/news/articles/2014-07-10/say-it-with-stick-figures-your-crude-drawings-are-more-effective-than-powerpoint on May 6, 2018.
68. Scott-Webber, L., Branch, J. Bartholomew, P., & Nygaard, C. (2014). Learning Space Design in Higher Education. Oxfordshire: Libri Publishing.
69. Selaković, M., Ljepava, N., & Runic Ristic, M. (2018). Future of Technology-Enhanced Learning at the Universities in the United Arab Emirates: The Teachers` Perspective. Paper presented at Conference “Innovation Arabia 11”, Dubai, UAE.
70. Schneider, B. (2017). Preparing Students for Future Learning with Mixed Reality Interfaces. In D. Liu, C. Dede, R. Huang & J. Richards (Eds.). Virtual, Augmented, and Mixed Realities in Educa-tion (pp. 219-236). Singapore: Springer. https://doi.org/10.1007/978-981-10-5490-7_12
71. Sharma, S. (2018). An Entrepreneurial Angle on Virtual labs. Entrepreneur India. Retrieved from https://www.entrepreneur.com/article/309134 on May 20, 2018.
72. Smart Tech (2018). Interactive Displays: The Ultimate Buyer’s Guide Introduction. Retrieved from http://go.smarttech.com/displaysbuyingguide on May 20, 2018.
73. Sourdot, L.A., Smith, C., Anderson, G., & Whitworth, J. (2017, March). The TWUFCL experiment: Authentic engagement with technology for teacher candidates and education professionals. In Society for Information Technology & Teacher Education International Conference (pp. 2470-2473). Association for the Advancement of Computing in Education (AACE).
74. Tarabasz, A., & Selaković, M. (2018). The classroom of the future: passport to success in digital world. In C. Martin & Ł. Sułkowski (Eds.), International Conference Management and Govern-ance of the University of The Future (pp. 461-474). Lódź: University of Social Sciences.
75. Tencer, D. (2017). 85% of jobs that will exist in 2013 haven’t been invented yet. Retrieved from https://www.huffingtonpost.ca/2017/07/14/85-of-jobs-that-will-exist-in-2030-haven-t-been-invented-yet-d_a_23030098/ on May 6, 2018.
76. Thornton, S.C., Henneberg, S.C., & Naudé, P. (2013). Understanding types of organizational net-working behaviors in the UK manufacturing sector. Industrial Marketing Management, 42(7), 1154-1166. https://doi.org/10.1016/j.indmarman.2013.06.005
77. Timms, M.J. (2016). Letting artificial intelligence in education out of the box: educational robots and smart classrooms. International Journal of Artificial Intelligence in Education, 26(2), 701-712. https://doi.org/10.1007/s40593-016-0095-y
78. Truong, H.M. (2016). Integrating learning styles and adaptive e-learning system: Current develop-ments, problems and opportunities. Computers In Human Behavior, 55, 1185-1193. https://doi.org/10.1016/j.chb.2015.02.014
79. Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading digital: Turning technology into business transformation. Harvard Business Press.
80. Wiedmer, T. (2015). Generations do differ: Best practices in leading traditionalists, boomers, and generations X, Y, and Z. Delta Kappa Gamma Bulletin, 82(1), 51-61.
81. Yeoman, I.S., & McMahon-Beattie, U. (2018). Teaching the future: learning strategies and student challenges. Journal of Tourism Futures, 4(2), 163-167. https://doi.org/10.1177/1946756718786268