Editorial: Global Opportunities and Local Businesses
AbstractThe theme of the first issue is very multi‐disciplinary. It links economics with management by exploring global opportunities through particular local businesses. The European Union, as all of Europe, is now facing grand global challenges that primarily relate to economic issues. As stipulated by H. Sirkin, J. Hemerling and A. Bhattacharya in their world‐famous book: Globality: Competing with Everyone from Everywhere for Everything, in the resent future the European, American and Japanese firms will compete not only with each, other but increasingly with very competitive Chinese, Indian, South American, and even African firms, which currently may seem farfetched (Kotler & Caslione, 2009, p. 29). We believe it is extremely important to recognise global opportunities, which have resulted from globalisation, internationalisation and Europeanisation processes (Wach, 2012, pp. 137‐150 and 298‐299).
Kotler, Ph. & Caslione, J.A., 2009, Chaotics. The Business of Managing and Marketing in the Age of Turbulence, New York NY: AMACOM Inc.
Sirkin, H., Hemerling, J. & Bhattacharya A., 2008, Globality: Competing with Everyone from Everywhere for Everything, New York NY: The Boston Consulting Group Inc.
Wach, K., 2012, Europeizacja małych i średnich przedsiębiorstw: rozwój przez umiędzynarodowienie, Warszawa: Wydawnictwo Naukowe PWN.
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